BRAND DESIGN
a brand is so much more than just a logo.
have a rebrand or new website in the books?
whether you’re excited to level up or you feel your brand has lost its way: my goal is to clarify your values and your mission, your heart story and the benefit of your products or offerings. while digging deep and asking yourself all these questions, i’m on your side to accompany you. i’ll create a clear strategy how to differentiate your brand in today’s saturated market and together we’ll establish your signature mark that your dream customers will remember and trust.
let’s set you apart from the rest by putting words first in your brand and use the power of brand design to work for your brand!
the bare minimum that you should have:
the basics of brand strategy
MISSION STATEMENT
what’s the goal of your brand and what do you envision for your brand? what’s your why?
VALUES
your values are crucial to your brand strategy; they determine how your brand “feel”
IDEAL CLIENT
who’s your ideal client or customer? what problems are they having that you are solving?
YOUR HEART STORY
this is the biggest secret on uncovering a brand mission: it’s aligned with your purpose
PSYCHOLOGY PROFILE
COLOR PSYCHOLOGY
89% of consumers say that they are loyal
to brands that share their values.*
*Wundermann, 2017
brand design process
six creative stages
01
discovery call
let’s discuss the process, your goals and expectations, the timeframe and pricing to ensure smooth collaboration
02
kick-off
before we start the design process we’ll talk about your brand in depth – values, goals, customers as well as design direction
03
design phase
a time fulfilled w/ research, discovery and creating design and strategy concepts – colors, fonts, content ideas, mockups.
04
reflection
you get two or three detailed concepts incl. a few questions that you should ask yourself while defining a direction
05
refinements
refinements are based on your feedback and thoughts as well as on and my expertise; it’s the final touch for your individual brand
06
off-boarding
at the end i prepare all final files and brand guidelines for you – online and print. further we can also talk about the comin’ launch.