About me,
about the Brand.
– ROOTS
Your partner for the long haul
Whether you’re building a brand, launching a product, or refining your digital presence, I’m here as your creative partner, every step of the way. From strategy and concept to execution and launch, we work closely together to build up your brand.
i'm jasmin, an outdoor enthusiast, freelance writer and content creator on a mission to make you seen, heard and known.
i’ve lost my heart to the rural and the wild, living the simple life, somewhere between mountains and pines. i believe in being present in the here and now, enjoying all the small things, and inspiring others to spend more time outdoors. The simplicity of nature – with her textures, colors, and materials – inspires me every day.
Most people find one true calling in life, but I’m lucky to have more.
Some days I’m hunched over a keyboard, crafting words and stories; other days I run a team of malamutes. On the best days, I get to do both.
My strength in writing comes from combining natural creativity with over twelve years of experience in product management at an environmentally conscious company. For me, work is more than just words, colors, or design – it’s about purposeful content and thoughtful creativity.
Of all my projects, 85% come from repeat clients who choose to partner with me again and again.
Success isn’t built by hustling harder or being the loudest voice in the room, but by creating meaningful, human connections with the clients you love to serve. That’s why I offer a thoughtful copywriting and brand messaging partnership, tailored to you and your audience.
And whether we work together for a few weeks or for years to come, it’s always an honor to support you and your brand.
